{"product_id":"business-communication-dominick-pereira-9781682857205","title":"Business Communication: Strategies and Practices","description":"Business communication refers to the information exchange and interaction between various members in an organization. It encompasses advertising and marketing, public relations, corporate communication and community engagement, besides many others. The methods of business communication are presentations, video conferencing, web-based communication, reports, face-to-face meetings, etc. There are different approaches or directions to business communication in an organization. These are lateral or horizontal, formal and informal communication, top-down, bottom-up and diagonal communication, besides others. This book provides comprehensive insights into managerial and business communication and its need in the modern scenario. It outlines the strategies and practices of business communication in extensive detail. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dominick Pereira\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1682857204\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781682857205\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Willford Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 197\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.50d","brand":"Dominick Pereira","offers":[{"title":"Hardcover","offer_id":48445561635071,"sku":"9781682857205","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2926a4a2-d01d-4e10-a2ee-c47cc2335db4.jpg?v=1777219288","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-communication-dominick-pereira-9781682857205","provider":"WR Book House","version":"1.0","type":"link"}