{"product_id":"business-competitive-advantage-heidi-thorne-9781475017656","title":"Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants","description":"Written for small business owners, entrepreneurs and consultants, particularly those who serve business-to-business (B2B) markets, this book helps them discover their unique competitive advantage in the marketplace. Topics include: * Why You Have No Competition * Why Everything (and Nothing) is Your Competition * The Follow-Up Fallacy * Methods of Sales Forecasting and Pricing Strategies * The Monopoly Myth * Why Surveys Lie * How to Plan for Sales Slumps.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Heidi Thorne\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475017650\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475017656\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.27d","brand":"Heidi Thorne","offers":[{"title":"Paperback","offer_id":48439306977535,"sku":"9781475017656","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ccc8e41-ecf1-49ed-a22c-95ee9c1614a8.jpg?v=1777176809","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-competitive-advantage-heidi-thorne-9781475017656","provider":"WR Book House","version":"1.0","type":"link"}