{"product_id":"business-doesnt-grow-on-trees-dror-wayne-9798681745938","title":"Business Doesn't Grow On Trees: Using marketing to attract customers, drive sales and generate revenue","description":"Business Doesn't Grow On Trees is all about marketing. \u003cp\u003e\u003c\/p\u003eYou see, to have a successful business, you need to get the product right. \u003cp\u003e\u003c\/p\u003eThe product can be a service or good, in any industry... you need to get it right or all the marketing in the world can't save you. \u003cp\u003e\u003c\/p\u003eBut having the product alone isn't enough. \u003cp\u003e\u003c\/p\u003eEvery year, thousands of people start new businesses. They have great ideas, work hard and invest significantly... but most fail. \u003cp\u003e\u003c\/p\u003eThe reason they fail is because they're not generating enough revenue - they're not making enough money. \u003cp\u003e\u003c\/p\u003eAnd a business that doesn't generate revenue isn't a business, it's a hobby. \u003cp\u003e\u003c\/p\u003eSo how do you generate revenue? You need customers. \u003cp\u003e\u003c\/p\u003eYou need to find people and convince them to give you their money. \u003cp\u003e\u003c\/p\u003eTheir hard-earned money which they have other plans for. \u003cp\u003e\u003c\/p\u003eYou could do that with a baseball bat, knuckledusters and a menacing look...Or you do it with marketing. \u003cp\u003e\u003c\/p\u003eThat word again. The word that gets bandied about and costs so many people so much money... without producing results. \u003cp\u003e\u003c\/p\u003eMarketing. \u003cp\u003e\u003c\/p\u003eI don't believe that marketing is that complex. \u003cp\u003e\u003c\/p\u003eSure, when you've got huge budgets, teams and you're competing in an ultra-complex space such as Tech, it can become more difficult because everyone is marketing. \u003cp\u003e\u003c\/p\u003eFor the rest of us, it's not that hard. \u003cp\u003e\u003c\/p\u003eAnd it's time to stop being ripped off by \"experts\" who charge big money to execute random little bits of marketing without any strategy... or \"strategists\" who charge even more money to waffle on as if they know what they're talking about without doing any marketing... \u003cp\u003e\u003c\/p\u003e It's time to stop spending money on no results and strip marketing back to the basics. \u003cp\u003e\u003c\/p\u003e So I decided to write this book with my process for beginning (or relaunching) marketing for a business. \u003cp\u003e\u003c\/p\u003e A book that simplifies marketing - from the brand foundations to deeper strategies - into digestible logic. \u003cp\u003e\u003c\/p\u003e I'm not pretending to have all the answers and I'm not asking you to trust me any more than the gazillion other marketing people out there. \u003cp\u003e\u003c\/p\u003e All I'm asking you to do is hold off a week before you spend  5,000 on awful web design and  10,000 on nonsense strategy... and spend under  10 on my book instead. \u003cp\u003e\u003c\/p\u003e That way, when you do go to invest in all those other bits, you'll have some idea what's flying. \u003cp\u003e\u003c\/p\u003e  10 to stop you wasting hundreds or thousands. \u003cp\u003e\u003c\/p\u003e I think it's a bargain.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dror Wayne\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798681745938\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Dror Wayne","offers":[{"title":"Paperback","offer_id":48588299403519,"sku":"9798681745938","price":11.55,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/business-doesnt-grow-on-trees-dror-wayne-9798681745938","provider":"WR Book House","version":"1.0","type":"link"}