{"product_id":"business-driven-research-development-a-ganguly-9780333776506","title":"Business-Driven Research \u0026 Development: Managing Knowledge to Create Wealth","description":"Business-Driven Research \u0026amp; Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e A. Ganguly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 033377650X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333776506\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/18\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"A. Ganguly","offers":[{"title":"Hardcover","offer_id":47421562257663,"sku":"9780333776506","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38a5e418-1e7a-4e64-a733-fc8b8dd9726e.jpg?v=1761526967","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-driven-research-development-a-ganguly-9780333776506","provider":"WR Book House","version":"1.0","type":"link"}