{"product_id":"business-experiments-with-r-b-d-mccullough-9781119689706","title":"Business Experiments with R","description":"BUSINESS EXPERIMENTS with \u003cb\u003eR\u003c\/b\u003e \u003cp\u003eA unique text that simplifies experimental business design and is dedicated to the R language \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBusiness Experiments with R\u003c\/i\u003e offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author--a noted expert on the topic--puts the focus on the A\/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. \u003c\/p\u003e\u003cp\u003eThe text contains the tools needed to design and analyze two-treatment experiments (i.e., A\/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, \u003ci\u003eBusiness Experiments with R\u003c\/i\u003e is an essential resource for any business student. This important text: \u003c\/p\u003e\u003cli\u003ePresents the key ideas that business students need to know about experiments\u003c\/li\u003e \u003cli\u003eOffers a series of examples, focusing on a specific business question\u003c\/li\u003e \u003cli\u003eHelps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem\u003c\/li\u003e \u003cp\u003eWritten for students of general business, marketing, and business analytics, \u003ci\u003eBusiness Experiments with R\u003c\/i\u003e is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e B. D. McCullough\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119689708\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119689706\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.88d\u003c\/p\u003e","brand":"B. D. McCullough","offers":[{"title":"Hardcover","offer_id":44790376595711,"sku":"9781119689706","price":133.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d60c02a-c79e-41a2-97c0-7c09bc5ead73.jpg?v=1707288758","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-experiments-with-r-b-d-mccullough-9781119689706","provider":"WR Book House","version":"1.0","type":"link"}