{"product_id":"business-of-marketing-research-marco-vriens-9781516578016","title":"Business of Marketing Research","description":"\u003cp\u003e\u003cem\u003eThe Business of Marketing Research\u003c\/em\u003e presents readers with a highly practical approach to marketing research. The text familiarizes readers with foundational knowledge and skills, features ample practical examples and anecdotes from LinkedIn and many other well-known companies, and is steeped and grounded in academic rigor.\u003c\/p\u003e\u003cp\u003eThe opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing research value chain, the strategic impact of high-quality research, and five key trends within the industry. Additional chapters walk readers through the processes of identifying and defining a business problem, reviewing existing data, collecting new data, making informed recommendations, and deploying strategic plans. Readers learn about the importance of high-quality deliverables and communication in marketing research, approaches to qualitative and quantitative study, introductory methods of analytics, and how to conduct brand and customer satisfaction research. Closing chapters address the application of neuroscience and the future of marketing research.\u003c\/p\u003e\u003cp\u003eFilling gaps in the current literature and well preparing readers for success in their profession, \u003cem\u003eThe Business of Marketing Research\u003c\/em\u003e is a critical textbook for courses in marketing and marketing research. It is also an essential resource for marketing professionals, whether at beginniner or more advanced stages.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marco Vriens, Rogier Verhulst, Douwe Rademaker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1516578015\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516578016\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 326\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.75d","brand":"Marco Vriens","offers":[{"title":"Hardcover","offer_id":43944116846847,"sku":"9781516578016","price":217.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d214af3b-2b8a-44ae-8c6b-4f85ae49021a.jpg?v=1681501880","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-of-marketing-research-marco-vriens-9781516578016","provider":"WR Book House","version":"1.0","type":"link"}