{"product_id":"business-process-optimization-bradford-turlich-9798457892002","title":"Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors","description":"\u003cp\u003eIf you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn: \u003cbr\u003e1. Mindset of an optimizer: the starting point\u003cbr\u003e2. Conversion research: the foundation of it all\u003cbr\u003e3. Google Analytics for CRO\u003cbr\u003e4. Mouse tracking and heat maps\u003cbr\u003e5. Learning from customers\u003cbr\u003e6. Learning from website visitors\u003cbr\u003e7. User testing\u003cbr\u003e8. From data to test hypotheses\u003cbr\u003e9. How to get testing right\u003cbr\u003e10. Learning from test results\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bradford Turlich\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798457892002\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 48\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d\u003c\/p\u003e","brand":"Bradford Turlich","offers":[{"title":"Paperback","offer_id":48851526025471,"sku":"9798457892002","price":8.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/business-process-optimization-bradford-turlich-9798457892002","provider":"WR Book House","version":"1.0","type":"link"}