{"product_id":"business-project-management-and-marketing-michael-kleinaltenkamp-9783662569306","title":"Business Project Management and Marketing: Mastering Business Markets","description":"\u003cp\u003eMarketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Kleinaltenkamp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3662569302\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783662569306\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 399\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.84d","brand":"Michael Kleinaltenkamp","offers":[{"title":"Paperback","offer_id":46767219310847,"sku":"9783662569306","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fc3eebe2-07a0-4a43-a51a-44e22c1ad2fd.jpg?v=1744169181","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-project-management-and-marketing-michael-kleinaltenkamp-9783662569306","provider":"WR Book House","version":"1.0","type":"link"}