{"product_id":"business-relationship-management-for-the-vaughan-philip-merlyn-9780984737383","title":"Business Relationship Management for the Digital Enterprise: Strategies for managing IT to meet the digital challenges facing enterprises now and in t","description":"\u003cp\u003eThis book is for those interested in the management of Information Technology (IT) for the Digital Enterprise. It examines how Business Relationship Management (BRM), an organizational innovation that first appeared in the 1990s and has been gaining traction globally, can accelerate the time-to-value from digitization. It is suitable for use at the Freshman level in college courses.\u003c\/p\u003e\u003cp\u003eIt is based on lessons from a 50-year career in IT, spanning computer hardware design, software development, marketing, sales, corporate management, research, and management consulting. More specifically, the book draws from 12 years of blogging. Launched in September 2007, my blog was titled IT Organization Circa 2017 and focused on the major shifts in the world of IT management, looking ten years ahead. It recognizes the importance of managing business relationships to gain the full potential of information and IT.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vaughan Philip Merlyn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0984737383\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780984737383\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Merlyn Group, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.54d","brand":"Vaughan Philip Merlyn","offers":[{"title":"Paperback","offer_id":44043972215039,"sku":"9780984737383","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5a34dcf3-ef55-4c08-97a8-c8328eb0ffeb.jpg?v=1684970175","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-relationship-management-for-the-vaughan-philip-merlyn-9780984737383","provider":"WR Book House","version":"1.0","type":"link"}