{"product_id":"business-storytelling-for-dummies-karen-dietz-9781118661215","title":"Business Storytelling For Dummies","description":"\u003cp\u003e\u003cb\u003eReady to hone your storytelling skills and craft a compelling business narrative?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.\u003c\/p\u003e \u003cp\u003eStorytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and real-world case studies, \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.\u003c\/p\u003e \u003cp\u003eConnecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the elements of storytelling and how to use them effectively\u003c\/li\u003e \u003cli\u003eBecome a better listener to become a better storyteller\u003c\/li\u003e \u003cli\u003eMake your stories come to life with relatable details\u003c\/li\u003e \u003cli\u003eBack up your story with data points\u003c\/li\u003e \u003cli\u003eUse the power of storytelling to effect change\u003c\/li\u003e \u003cli\u003eChoose the perfect format to tell your story\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Karen Dietz, Lori L. Silverman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118661214\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118661215\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/04\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.34w x 0.81d","brand":"Karen Dietz","offers":[{"title":"Paperback","offer_id":43991882924287,"sku":"9781118661215","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cfa42422-dc1c-47d1-858e-b4532aad5f53.jpg?v=1683312788","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-storytelling-for-dummies-karen-dietz-9781118661215","provider":"WR Book House","version":"1.0","type":"link"}