{"product_id":"business-strategy-tools-claudia-lane-9798853709690","title":"Business Strategy Tools: The Boston - BCG Matrix","description":"\u003cbr\u003eThe Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claudia Lane\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8853709693\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798853709690\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Claudia Lane","offers":[{"title":"Paperback","offer_id":44540453290239,"sku":"9798853709690","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_acfe3333-7fd0-4253-bd1a-92ef4fee05cc.jpg?v=1700587993","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-strategy-tools-claudia-lane-9798853709690","provider":"WR Book House","version":"1.0","type":"link"}