{"product_id":"business-to-business-electronic-commerce-merrill-warkentin-9781930708099","title":"Business to Business Electronic Commerce: Challenges and Solutions","description":"In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Merrill Warkentin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1930708092\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781930708099\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Idea Group Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.94h x 7.44w x 0.89d","brand":"Merrill Warkentin","offers":[{"title":"Hardcover","offer_id":47203057598719,"sku":"9781930708099","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7e56274f-d83e-43a1-9fc8-4a94d00199e8.jpg?v=1756834199","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-to-business-electronic-commerce-merrill-warkentin-9781930708099","provider":"WR Book House","version":"1.0","type":"link"}