{"product_id":"business-to-business-marketing-caster-sumner-9781682857311","title":"Business to Business Marketing","description":"Business marketing refers to any marketing practice performed by an individual or an organization. When one business makes a commercial transaction with another, it is known as business to business or B2B. In this transaction, both the parties have comparable negotiating power. However, large companies can have advantages over smaller companies in terms of commercial and information resources. The principal models in B2B marketing are vertical B2B model and horizontal B2B model. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in business to business marketing. It outlines the problems and applications of business to business marketing in detail. This book is meant for students who are looking for an elaborate reference text in this field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Caster Sumner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 168285731X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781682857311\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Willford Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.56d","brand":"Caster Sumner","offers":[{"title":"Hardcover","offer_id":48445561667839,"sku":"9781682857311","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_00e810ac-d3e8-496f-8e13-6fa6d2d2e2fe.jpg?v=1777219288","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-to-business-marketing-caster-sumner-9781682857311","provider":"WR Book House","version":"1.0","type":"link"}