{"product_id":"business-to-business-marketing-wim-g-biemans-9780077121891","title":"Business to Business Marketing","description":"Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wim G. Biemans\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0077121899\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780077121891\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.80d","brand":"Wim G. Biemans","offers":[{"title":"Paperback","offer_id":47424974717183,"sku":"9780077121891","price":85.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b188dd90-4fce-4d42-b98d-22f0be4daccd.jpg?v=1761536134","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-to-business-marketing-wim-g-biemans-9780077121891","provider":"WR Book House","version":"1.0","type":"link"}