{"product_id":"business-unusual-nathalie-nahai-9781398602212","title":"Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience","description":"\u003cp\u003e\u003cb\u003eIt \u003ci\u003eall\u003c\/i\u003e feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, \u003cb\u003e\u003ci\u003eBusiness Unusual \u003c\/i\u003e\u003c\/b\u003ewill teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. \u003cp\u003e\u003c\/p\u003e Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nathalie Nahai\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398602213\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398602212\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.72d","brand":"Nathalie Nahai","offers":[{"title":"Paperback","offer_id":43994583073023,"sku":"9781398602212","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_efbd79ea-2c37-4d18-a51d-afce44c3be45.jpg?v=1683331013","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-unusual-nathalie-nahai-9781398602212","provider":"WR Book House","version":"1.0","type":"link"}