{"product_id":"businesspeople-dont-like-to-read-al-golzari-9780578729695","title":"Businesspeople Don't Like to Read, We Scan: A Quick, Strategic Guide for Effective Business Writing","description":"Business writing is different than almost every other type of writing for one main reason: \u003cb\u003eBusiness writing is about results, ultimately.\u003c\/b\u003e This book will give you the keys, without unnecessary theory, on the following: \u003cul\u003e\n\u003cli\u003e\u003cb\u003eTHE BETTER WAY TO WRITING BUSINESS EMAILS\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eGETTING TO YOUR POINT FASTER \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePERSUASIVE WRITING VS. \"FYI\" WRITING \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eBUSINESS PROPOSALS \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTHE RIGHT WAY TO DO EXECUTIVE SUMMARIES \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eTHE ONE-PAGER \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDECKS VS. REPORTS \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eGRAPHS, TABLES, CHARTS - AND OTHER POWERFUL VISUALS \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eAND MORE...\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003eWhere other types of writing may take you on a journey of some kind...some wonderful, mystical journey, business writing doesn't have much appetite for the journey. \u003cb\u003eWe believe in the destination\u003c\/b\u003e. Business professionals and executives are too busy to bother with details (at least at first). They need the bottom-line deliverables presented UPFRONT. \u003cp\u003e\u003c\/p\u003eThis is Book 2 of my Speaking and Writing series, and a complement to: It's Called Presenting, Not Talking Out Loud. A Quick, Strategic Guide for Effective Presentations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Al Golzari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578729695\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578729695\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Avalon Guidebooks\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.26d","brand":"Al Golzari","offers":[{"title":"Paperback","offer_id":43982939586815,"sku":"9780578729695","price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0d7f154-ebb5-4846-858c-0b0b46380228.jpg?v=1683263793","url":"https:\/\/www.whiterainbookhouse.com\/products\/businesspeople-dont-like-to-read-al-golzari-9780578729695","provider":"WR Book House","version":"1.0","type":"link"}