{"product_id":"but-what-is-marketing-anyway-richard-souza-9798871838679","title":"But What Is Marketing Anyway?","description":"Have you ever found yourself questioning the true essence of marketing? \"But What Is Marketing Anyway?\" by Richard Souza is a book that sparks initial reflection about marketing while providing essential concepts for beginners. \u003cp\u003e\u003c\/p\u003eThe author, a graduate in marketing with a lato sensu specialization in Algorithms and Data Structure, as well as a lato sensu specialization in Strategic Business Management, brings a fresh perspective to this foundational subject. As a journalist and professor, he offers clarity and simplicity, leading readers to reflect on what marketing truly means, while presenting fundamental concepts. \u003cp\u003e\u003c\/p\u003eThis book serves as a starting point for those embarking on their marketing journey. Whether you are a novice entrepreneur, a student, or simply curious about the world of marketing, \"But What Is Marketing Anyway?\" may be the ideal introductory book on this topic.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Souza\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798871838679\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/14\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 26\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.05d","brand":"Richard Souza","offers":[{"title":"Paperback","offer_id":48623443149055,"sku":"9798871838679","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/but-what-is-marketing-anyway-richard-souza-9798871838679","provider":"WR Book House","version":"1.0","type":"link"}