{"product_id":"buyer-personas-revised-and-expanded-jim-kraus-9781394236336","title":"Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business","description":"\u003cp\u003e\u003cb\u003eA fresh look into understanding your prospective customer's buying decisions to influence them and win more business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding on the groundbreaking success of the first edition, this newly revised and updated version of \u003ci\u003eBuyer Personas\u003c\/i\u003e enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about--then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.\u003c\/p\u003e \u003cp\u003eIn a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy understanding the \u003ci\u003ebuying decision\u003c\/i\u003e is far more important than knowing a few things about the individuals or roles involved in that decision\u003c\/li\u003e \u003cli\u003eHow to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make\u003c\/li\u003e \u003cli\u003eWhy interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively\u003c\/li\u003e \u003cli\u003eHow to use AI and quantitative survey research to enhance your Buyer Persona\u003c\/li\u003e \u003cli\u003eWays to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eThe revised and expanded \u003ci\u003eBuyer Personas\u003c\/i\u003e is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim Kraus, Adele Revella\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394236336\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394236336\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/30\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Jim Kraus","offers":[{"title":"Hardcover","offer_id":45898624499967,"sku":"9781394236336","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39b9da39-032c-427e-825f-8bc47f758802.jpg?v=1721376758","url":"https:\/\/www.whiterainbookhouse.com\/products\/buyer-personas-revised-and-expanded-jim-kraus-9781394236336","provider":"WR Book House","version":"1.0","type":"link"}