{"product_id":"buyerconsumer-information-processing-g-david-hughes-9780807896891","title":"Buyer\/Consumer Information Processing","description":"This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.\u003cbr\u003e\u003cbr\u003eOriginally published 1974.\u003cbr\u003e\u003cbr\u003eA UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e G. David Hughes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0807896896\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780807896891\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.98d","brand":"G. David Hughes","offers":[{"title":"Paperback","offer_id":48435699089663,"sku":"9780807896891","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8ca3816-8f7e-4d82-92bd-650db7350e21.jpg?v=1777152110","url":"https:\/\/www.whiterainbookhouse.com\/products\/buyerconsumer-information-processing-g-david-hughes-9780807896891","provider":"WR Book House","version":"1.0","type":"link"}