{"product_id":"buying-cars-aint-easy-charles-odonnell-9781669875529","title":"Buying Cars Ain't Easy: Selling car's may be tough .... But,","description":"\u003cp\u003eThis entertaining book is a collection of personal stories and observations experienced by the author over the past 60 years, from working as a part-time car salesman during college to his personal purchases of more than 50 cars.\u003c\/p\u003e \u003cp\u003eThe content helps the reader better understand the techniques used by car dealers to encourage you to buy, and what you should look for in a test drive. He explains trade-in values, and his own recent experience of buying a used car, sight unseen over the internet. This collection includes humorous anecdote's, industry criticisms, and a healthy dose of sarcasm, plus examples of auto dealerships that went the extra mile, and conversely, some that treated their customers with disdain.\u003c\/p\u003e \u003cp\u003eAs a retired C.E.O., Charles adds his own executive perspective on customer service and brand loyalty, using real-life examples of why so many sales and service people seem to do such a poor job at what should be an easy and pleasurable experience. The book includes his reflections on ineffective T.V. commercials and poor Auto show marketing decisions.\u003c\/p\u003e \u003cp\u003eAuto enthusiasts will thoroughly enjoy this book!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charles Odonnell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1669875520\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781669875529\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Xlibris Us\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Charles Odonnell","offers":[{"title":"Paperback","offer_id":48445536469247,"sku":"9781669875529","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0646e6a3-ca89-48f2-b112-d869183c83f2.jpg?v=1777219162","url":"https:\/\/www.whiterainbookhouse.com\/products\/buying-cars-aint-easy-charles-odonnell-9781669875529","provider":"WR Book House","version":"1.0","type":"link"}