{"product_id":"buying-the-future-james-r-nowell-9798241804945","title":"Buying the Future: Inside ServiceNow's $12 Billion Push for Growth, Power, and Control","description":"\u003cp\u003eWhen a fast-growing tech company suddenly spends billions on deals, what is really going on behind the scenes?\u003c\/p\u003e\u003cp\u003eBuying the Future takes you inside \u003cb\u003ebillion-dollar tech deals\u003c\/b\u003e at \u003cb\u003eServiceNow\u003c\/b\u003e and shows how one year of bold moves could reshape its fate. This is not a dry manual. It is a clear, story-driven \u003cb\u003eServiceNow book\u003c\/b\u003e that walks you through the choices, the pressure, and the risks behind a high-stakes \u003cb\u003eServiceNow strategy\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eYou will see how the \u003cb\u003eServiceNow platform\u003c\/b\u003e grew from a tool for \u003cb\u003eits service management\u003c\/b\u003e into one of the most important \u003cb\u003eenterprise saas platforms\u003c\/b\u003e, and why its leaders decided that steady growth was no longer enough. The book explains how \u003cb\u003esoftware mergers and acquisitions\u003c\/b\u003e, as well as SaaS mergers and acquisitions, have become the new weapons in a crowded market, and why these choices matter for customers, workers, and investors.\u003c\/p\u003e\u003cp\u003eAt the centre of the story is \u003cb\u003eBill McDermott\u003c\/b\u003e and the kind of bold, top-down style often linked with \u003cb\u003eBill McDermott's leadership\u003c\/b\u003e. Through a clear \u003cb\u003etech m\u0026amp;a case study\u003c\/b\u003e, you will see how deals around \u003cb\u003eAI in enterprise software\u003c\/b\u003e, \u003cb\u003eenterprise AI strategy\u003c\/b\u003e, and \u003cb\u003esaas growth strategy\u003c\/b\u003e aim to push ServiceNow into new areas like \u003cb\u003eServiceNow workflow automation\u003c\/b\u003e, deep security, and smart support.\u003c\/p\u003e\u003cp\u003eThe book looks closely at \u003cb\u003ecybersecurity acquisitions\u003c\/b\u003e such as \u003cb\u003eArmis Security\u003c\/b\u003e, fast-moving AI deals, like \u003cb\u003eMoveworks AI\u003c\/b\u003e, and growing needs around \u003cb\u003eidentity security\u003c\/b\u003e. It shows how all of this ties into bigger questions of \u003cb\u003ecorporate growth strategy\u003c\/b\u003e and long-term value creation.\u003c\/p\u003e\u003cp\u003eIf you care about \u003cb\u003ecloud software investing\u003c\/b\u003e or \u003cb\u003etechnology stock investing\u003c\/b\u003e, this book gives you a grounded view of risk and reward instead of hype. It reads as a clear \u003cb\u003ebusiness case study that technology companies\u003c\/b\u003e can learn from, whether you are a founder, a manager, or a student trying to understand modern \u003cb\u003eenterprise software strategy\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eBuying the Future gives you the tools to judge for yourself whether ServiceNow's spree was a smart bet or a warning sign. By the last page, you will see how one company's choices in the \u003cb\u003eServiceNow\u003c\/b\u003e story echo across markets, careers, and balance sheets-and why these decisions are worth your attention long after the headlines about \u003cb\u003ebillion-dollar tech deals\u003c\/b\u003e fade.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James R. Nowell\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798241804945\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"James R. Nowell","offers":[{"title":"Paperback","offer_id":48659707330815,"sku":"9798241804945","price":12.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/buying-the-future-james-r-nowell-9798241804945","provider":"WR Book House","version":"1.0","type":"link"}