{"product_id":"buying-without-regrets-bruce-coopersmith-ed-d-9781500710163","title":"Buying Without Regrets: Games Salespeople Play and How to Avoid Them","description":"\u003cp\u003eIn a marketplace where consumers are conditioned to tolerate-and accept-lies, deception, partial truths, and omission of facts, \"let the buyer beware\" has become stale advice from a bygone era.\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003enew\u003c\/i\u003e key to survival, therefore, is \u003ci\u003etraining.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHelping customers regain control of the buying process and become informed and empowered shoppers, \u003ci\u003eBuying Without Regrets\u003c\/i\u003e follows in the vein of Robert Cialdini's \u003ci\u003eInfluence\u003c\/i\u003e and is filled with concrete, readily applied strategies so that consumers have all the best C.A.R.D.S available to them-knowledge of \u003cb\u003ec\u003c\/b\u003eosts, choosing \u003cb\u003ea\u003c\/b\u003elternatives, product \u003cb\u003er\u003c\/b\u003eesearch, \u003cb\u003ed\u003c\/b\u003eecision-power, and control of \u003cb\u003es\u003c\/b\u003echeduling. And, to protect those plans of action, skills like eliminating negative self-talk, buying contracts, behavioral rehearsal, and the use of cue words are laid out in simple step-by-step explanations.\u003c\/p\u003e \u003cp\u003eGiving primary focus to \"big ticket items\"-the ones that produce the greatest amount of emotional and economic stress, \u003ci\u003eBuying Without Regrets \u003c\/i\u003ecomforts, educates, and empowers the buyer by using the principles of cognitive behavior therapy to help put an end to the suffering, confusion, and aggravation thriving in the current marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Coopersmith Ed D.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1500710164\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781500710163\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.26d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Bruce Coopersmith Ed D.","offers":[{"title":"Paperback","offer_id":48445230481663,"sku":"9781500710163","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb2d6659-6775-4d0e-9755-b3624b278dcd.jpg?v=1777217361","url":"https:\/\/www.whiterainbookhouse.com\/products\/buying-without-regrets-bruce-coopersmith-ed-d-9781500710163","provider":"WR Book House","version":"1.0","type":"link"}