{"product_id":"buzzmarketing-mark-hughes-9781591842132","title":"Buzzmarketing: Get People to Talk About Your Stuff","description":"\u003cb\u003e\"There's fake corporate marketing and then there's real marketing. This is the \u003ci\u003ereal\u003c\/i\u003e stuff for \u003ci\u003ereal\u003c\/i\u003e people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. \u003cp\u003e\u003c\/p\u003e Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Hughes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591842131\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591842132\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.53w x 0.67d","brand":"Mark Hughes","offers":[{"title":"Paperback","offer_id":44075862622463,"sku":"9781591842132","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_74be9357-8d97-4e18-867a-251d9050c3b5.jpg?v=1685461878","url":"https:\/\/www.whiterainbookhouse.com\/products\/buzzmarketing-mark-hughes-9781591842132","provider":"WR Book House","version":"1.0","type":"link"}