{"product_id":"cableviewing-carrie-heeter-9780893914677","title":"Cableviewing","description":"This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carrie Heeter,Bradley S. Greenberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0893914673\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780893914677\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/1988\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 340\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.71d","brand":"Carrie Heeter","offers":[{"title":"Paperback","offer_id":48241138499839,"sku":"9780893914677","price":57.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0e9b9879-266e-405e-82aa-ed15d971ea64.jpg?v=1772652925","url":"https:\/\/www.whiterainbookhouse.com\/products\/cableviewing-carrie-heeter-9780893914677","provider":"WR Book House","version":"1.0","type":"link"}