{"product_id":"call-of-the-mall-paco-underhill-9780743235921","title":"Call of the Mall: The Geography of Shopping by the Author of Why We Buy","description":"The author of the international bestseller Why We Buy--praised by The New York Times as \"a book that gives this underrated skill the respect it deserves\"--now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paco Underhill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0743235924\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780743235921\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.22h x 5.71w x 0.66d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAccelerated Reader:\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eReading Level:\u003c\/b\u003e 7.5\u003cbr\u003e\u003cb\u003ePoint Value:\u003c\/b\u003e 12\u003cbr\u003e\u003cb\u003eInterest Level:\u003c\/b\u003e Upper Grade\u003cbr\u003e\u003cb\u003eQuiz #\/Name: \u003c\/b\u003e80047 \/ Call of the Mall\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIngram Advance\u003c\/i\u003e 01\/01\/2005 pg. 47","brand":"Paco Underhill","offers":[{"title":"Paperback","offer_id":44048764272895,"sku":"9780743235921","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_560737a1-ef86-4469-b0a9-34a153d01d96.jpg?v=1684997692","url":"https:\/\/www.whiterainbookhouse.com\/products\/call-of-the-mall-paco-underhill-9780743235921","provider":"WR Book House","version":"1.0","type":"link"}