{"product_id":"campaign-code-garran-p-oakhurst-9798262123957","title":"Campaign Code: Inside the Algorithms That Elect Leaders: Digital Persuasion, Data Warfare, and the Secret Machinery Driving Modern Elections","description":"\u003cp\u003eIn the 21st-century political battlefield, the handshake has been replaced by the algorithm, and the campaign trail runs straight through your social feed. \u003ci\u003eBehind the Vote: Digital Campaigning's Hidden Engine\u003c\/i\u003e pulls back the curtain on the technology, strategies, and psychological tools reshaping democracy in real time.\u003c\/p\u003e\u003cp\u003eFrom the moment voter rolls became voter databases, campaigns stopped thinking in terms of towns and districts and started thinking in segments and data points. Each chapter dissects a critical turning point: microtargeting's rise, the social media arms race, the viral power of video, and the weaponization of memes. You'll see how mobile apps replaced clipboards, how real-time engagement metrics became the new polling, and how cross-platform synchronization ensures you never escape a campaign's narrative-no matter where you scroll.\u003c\/p\u003e\u003cp\u003eThis isn't a romantic story about grassroots politics. It's a forensic look at the machinery beneath the slogans. We follow the data warehouses storing millions of personal records, the A\/B tests refining every subject line, and the influencer partnerships slipping political talking points into lifestyle content. The narrative tracks the evolution from algorithmic gatekeeping to deepfake threats, from geo-fencing rallies to foreign interference in domestic elections.\u003c\/p\u003e\u003cp\u003eWith the precision of an analyst and the bluntness of a veteran strategist, \u003ci\u003eBehind the Vote\u003c\/i\u003e reveals how campaigns engineer emotional triggers, manufacture authenticity, and turn engagement into turnout. Whether you're a political professional, a journalist, or simply a citizen trying to understand how your newsfeed became a campaign headquarters, this book offers an unflinching, behind-the-scenes guide to the most consequential-and least visible-shift in modern politics.\u003c\/p\u003e\u003cp\u003eWhen every click is a vote in disguise, understanding the game is the only way to see how it's played.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Garran P. Oakhurst\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798262123957\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.28d","brand":"Garran P. Oakhurst","offers":[{"title":"Paperback","offer_id":48217856508159,"sku":"9798262123957","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e6b8727-73be-41b9-b531-42a1fe0465bb.jpg?v=1771999893","url":"https:\/\/www.whiterainbookhouse.com\/products\/campaign-code-garran-p-oakhurst-9798262123957","provider":"WR Book House","version":"1.0","type":"link"}