{"product_id":"campaign-communication-and-political-marketing-philippe-j-maarek-9781444332353","title":"Campaign Communication and Political Marketing","description":"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. \u003cul\u003e \u003cli\u003eOffers comparative analyses of campaigns from country to country\u003c\/li\u003e \u003cli\u003eCovers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more\u003c\/li\u003e \u003cli\u003eDraws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy\u003c\/li\u003e \u003cli\u003eAnalyses the impact of digital media and 24\/7 news cycle on campaign conduct\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philippe J. Maarek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 144433235X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781444332353\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.60w x 0.60d","brand":"Philippe J. Maarek","offers":[{"title":"Paperback","offer_id":44066227421439,"sku":"9781444332353","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7d8ef546-2d16-468e-817a-45e1b9fd2e9b.jpg?v=1685406029","url":"https:\/\/www.whiterainbookhouse.com\/products\/campaign-communication-and-political-marketing-philippe-j-maarek-9781444332353","provider":"WR Book House","version":"1.0","type":"link"}