{"product_id":"campaign-o-matic-johnny-molson-9781732125223","title":"Campaign-O-Matic!: How Small Businesses Make Big Ad Campaigns","description":"\u003cp\u003e\u003cstrong\u003eAds are not campaigns and marketing is not advertising.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eIn this book, stories of how ads are created into campaigns and where advertising is found within marketing. How local businesses can use the rules of major marketing to not just survive...but thrive. It's for people just like you slugging it out from your kitchen table ready to do big things.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCampaign-O-Matic! \u003c\/strong\u003edemonstrates how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind out what is going on in your market, and where your position is\u003c\/li\u003e \u003cli\u003eDig for that single acorn in your business from which all of your messaging blooms\u003c\/li\u003e \u003cli\u003eCombat look-a-like, sound-a-like, and feel-a-like ads so yours is just different enough\u003c\/li\u003e \u003cli\u003eFocus your efforts like a laser to get further\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Johnny Molson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1732125228\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732125223\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Andover Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 158\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.37d","brand":"Johnny Molson","offers":[{"title":"Paperback","offer_id":48799031853311,"sku":"9781732125223","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/campaign-o-matic-johnny-molson-9781732125223","provider":"WR Book House","version":"1.0","type":"link"}