{"product_id":"can-gamification-close-the-engagement-avo-schonbohm-9783832538484","title":"Can Gamification Close the Engagement Gap of Generation Y?: A Pilot Study on the Digital Startup Sector in Berlin","description":"Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Avo Schonbohm,Katharina Urban\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3832538488\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783832538484\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Logos Verlag Berlin\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 127\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.60w x 0.30d","brand":"Avo Schonbohm","offers":[{"title":"Paperback","offer_id":48442821148927,"sku":"9783832538484","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_548be18d-8b7c-4ddf-81af-26b81d0df376.jpg?v=1777199997","url":"https:\/\/www.whiterainbookhouse.com\/products\/can-gamification-close-the-engagement-avo-schonbohm-9783832538484","provider":"WR Book House","version":"1.0","type":"link"}