{"product_id":"canadian-sport-marketing-norm-oreilly-9781718200944","title":"Canadian Sport Marketing","description":"The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCanadian Sport Marketing, Third Edition With HKPropel Access, \u003c\/i\u003e brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. \u003cp\u003e\u003c\/p\u003eThe only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. \u003cp\u003e\u003c\/p\u003eAuthors Norm O'Reilly and Benoit S馮uin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: \u003cul\u003e\n\u003cli\u003eLearning objectives provide students a road map to navigate the content while maximizing retention.\u003c\/li\u003e\n\u003cli\u003eIn the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis.\u003c\/li\u003e\n\u003cli\u003eExecutive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses.\u003c\/li\u003e\n\u003cli\u003eCase studies in HK\u003ci\u003ePropel\u003c\/i\u003e allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding.\u003c\/li\u003e\n\u003cli\u003eTest Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide.\u003c\/li\u003e\n\u003cli\u003eA glossary helps students identify and learn key vocabulary within the text.\u003c\/li\u003e\n\u003cli\u003eA sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan.\u003c\/li\u003e\n\u003c\/ul\u003eAlso new to \u003ci\u003eCanadian Sport Marketing, Third Edition, \u003c\/i\u003e are case studies and quizzes delivered through HK\u003ci\u003ePropel\u003c\/i\u003e. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. \u003cp\u003e\u003c\/p\u003eStrengthen and prepare students for future success in the sport industry with \u003ci\u003eCanadian Sport Marketing, Third Edition With HKPropel Access\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with all new print books.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norm O'Reilly, Benoit Seguin, Gashaw Abeza\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1718200943\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781718200944\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Human Kinetics Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Norm O'Reilly","offers":[{"title":"Paperback","offer_id":44491705483519,"sku":"9781718200944","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5a09b86-0f65-4677-9e5b-573fa3b6e7ec.jpg?v=1699452754","url":"https:\/\/www.whiterainbookhouse.com\/products\/canadian-sport-marketing-norm-oreilly-9781718200944","provider":"WR Book House","version":"1.0","type":"link"}