{"product_id":"capons-marketing-essentials-noel-capon-9780998487120","title":"Capon's Marketing Essentials","description":"\u003cp\u003eAt \u003cstrong\u003e186 pages and 20 chapters\u003c\/strong\u003e, \u003cem\u003eCapon's Marketing Essentials\u003c\/em\u003e provides the essence of marketing.\u003c\/p\u003e\u003cp\u003eDeveloped by popular request, \u003cem\u003e Capon's Marketing Essentials\u003c\/em\u003e highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either \u003cem\u003eManaging Marketing in the 21\u003c\/em\u003e\u003cem\u003est\u003c\/em\u003e\u003cem\u003e Century\u003c\/em\u003e or \u003cem\u003eCapon's Marketing Framework\u003c\/em\u003e. What \u003cem\u003eCapon's Marketing Essentials\u003c\/em\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCapon's Marketing Essentials\u003c\/em\u003e contains Internet links to additional material, video\/audio interviews, and multiple choice and true\/false questions and answers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Noel Capon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0998487120\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780998487120\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wessex, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.56d","brand":"Noel Capon","offers":[{"title":"Hardcover","offer_id":44066475770111,"sku":"9780998487120","price":259.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_00936395-bfcb-4fec-a2f4-63bd7aa08b67.jpg?v=1685407496","url":"https:\/\/www.whiterainbookhouse.com\/products\/capons-marketing-essentials-noel-capon-9780998487120","provider":"WR Book House","version":"1.0","type":"link"}