{"product_id":"capturing-campaign-effects-henry-e-brady-9780472069217","title":"Capturing Campaign Effects","description":"\u003ci\u003eCapturing Campaign Effects \u003c\/i\u003eis the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, \u003ci\u003e Capturing Campaign Effects\u003c\/i\u003e examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. \u003cp\u003e\u003c\/p\u003e\"\u003ci\u003eCapturing Campaign Effects\u003c\/i\u003e is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses.\"\u003cbr\u003e--Arthur Lupia, University of Michigan \u003cp\u003e\u003c\/p\u003e\"What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays.\"\u003cbr\u003e--Jon Krosnick, Stanford University \u003cp\u003e\u003c\/p\u003e\"The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? \u003ci\u003eCapturing Campaign Effects\u003c\/i\u003e draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better.\"\u003cbr\u003e--Robert S. Erikson, Columbia University \u003cp\u003e\u003c\/p\u003eHenry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. \u003cp\u003e\u003c\/p\u003eRichard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Henry E. Brady\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0472069217\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780472069217\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Michigan Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.08w x 1.13d","brand":"Henry E. Brady","offers":[{"title":"Paperback","offer_id":48086700294399,"sku":"9780472069217","price":38.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_98c4bbd2-a1ca-4035-8892-daeca1ba89b1.jpg?v=1769096068","url":"https:\/\/www.whiterainbookhouse.com\/products\/capturing-campaign-effects-henry-e-brady-9780472069217","provider":"WR Book House","version":"1.0","type":"link"}