{"product_id":"cardiff-city-scott-johnson-9781785312137","title":"Cardiff City: Rebranded: A Tale of Bluebirds and Red Dragons","description":"\u003cb\u003eA gripping tale of football, finance, and fan loyalty tested to its limits.\u003c\/b\u003e\u003cp\u003e\u003ci\u003eCardiff City: Rebranded\u003c\/i\u003e unveils the tumultuous story of a proud football club's controversial transformation. When flamboyant owner Vincent Tan changed Cardiff City's colors from blue to red, he ignited a firestorm of fan outrage. This is the real story of what happened from the beginning to the end of an unwanted rebrand of a proud football club.\u003c\/p\u003e\u003cp\u003eExplore the clash between tradition and ambition as the club navigates a first-ever promotion to the Premier League and subsequent relegation. Through firsthand accounts from supporters, players, and club insiders, discover the deep emotional impact of this unprecedented decision. Perfect for football enthusiasts and anyone fascinated by the intersection of sports, business, and fan culture.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Johnson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1785312138\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781785312137\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pitch Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Scott Johnson","offers":[{"title":"Paperback","offer_id":48587893244159,"sku":"9781785312137","price":20.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/cardiff-city-scott-johnson-9781785312137","provider":"WR Book House","version":"1.0","type":"link"}