{"product_id":"case-studies-in-the-beer-roberta-capitello-9780128177341","title":"Case Studies in the Beer Sector","description":"\u003cp\u003e\u003ci\u003eCase Studies in the Beer Sector\u003c\/i\u003e investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.\u003c\/p\u003e \u003cp\u003eWhile this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roberta Capitello\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128177349\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128177341\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 390\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.80d","brand":"Roberta Capitello","offers":[{"title":"Paperback","offer_id":44126794219775,"sku":"9780128177341","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ddda1b8b-1504-4462-bf10-0b3f375c7025.jpg?v=1687450199","url":"https:\/\/www.whiterainbookhouse.com\/products\/case-studies-in-the-beer-roberta-capitello-9780128177341","provider":"WR Book House","version":"1.0","type":"link"}