{"product_id":"case-studies-in-the-traditional-alessio-cavicchi-9780081010075","title":"Case Studies in the Traditional Food Sector: A Volume in the Consumer Science and Strategic Marketing Series","description":"\u003cp\u003e\u003ci\u003eConsumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector\u003c\/i\u003e aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. \u003c\/p\u003e \u003cp\u003eThere is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R\u0026amp;D in the food industry?\u003c\/p\u003e \u003cp\u003eThrough case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alessio Cavicchi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0081010079\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780081010075\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.80d","brand":"Alessio Cavicchi","offers":[{"title":"Hardcover","offer_id":48112809476351,"sku":"9780081010075","price":150.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38de129e-5b7f-4a93-967b-62e8b4e09eb2.jpg?v=1769611090","url":"https:\/\/www.whiterainbookhouse.com\/products\/case-studies-in-the-traditional-alessio-cavicchi-9780081010075","provider":"WR Book House","version":"1.0","type":"link"}