{"product_id":"case-studies-on-the-business-cristina-santini-9780128214084","title":"Case Studies on the Business of Nutraceuticals, Functional and Super Foods","description":"A volume in the \u003ci\u003eConsumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals\u003c\/i\u003e considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. \u003cp\u003e\u003c\/p\u003eIn addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. \u003cp\u003e\u003c\/p\u003eContaining 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCase Studies on the Business of Nutraceuticals\u003c\/i\u003e outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. \u003cp\u003e\u003c\/p\u003eThe case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cristina Santini\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128214082\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128214084\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Cristina Santini","offers":[{"title":"Paperback","offer_id":44129924776191,"sku":"9780128214084","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ece81873-6cb5-460c-b582-e8d526228ffe.jpg?v=1687466567","url":"https:\/\/www.whiterainbookhouse.com\/products\/case-studies-on-the-business-cristina-santini-9780128214084","provider":"WR Book House","version":"1.0","type":"link"}