{"product_id":"cases-on-branding-strategies-and-sarmistha-sarma-9781466673939","title":"Cases on Branding Strategies and Product Development: Successes and Pitfalls","description":"The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarmistha Sarma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466673931\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466673939\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 472\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.00d","brand":"Sarmistha Sarma","offers":[{"title":"Hardcover","offer_id":48439273914623,"sku":"9781466673939","price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f1e27604-240c-48eb-95cf-0f8cf010b044.jpg?v=1777176580","url":"https:\/\/www.whiterainbookhouse.com\/products\/cases-on-branding-strategies-and-sarmistha-sarma-9781466673939","provider":"WR Book House","version":"1.0","type":"link"}