{"product_id":"cases-on-consumer-centric-marketing-management-vimi-jham-9781466643574","title":"Cases on Consumer-Centric Marketing Management","description":"As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e VIMI Jham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466643579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466643574\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 373\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.88d","brand":"VIMI Jham","offers":[{"title":"Hardcover","offer_id":48013937672447,"sku":"9781466643574","price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3f2db91a-26d4-4307-8a7e-23205de6ca99.jpg?v=1767745704","url":"https:\/\/www.whiterainbookhouse.com\/products\/cases-on-consumer-centric-marketing-management-vimi-jham-9781466643574","provider":"WR Book House","version":"1.0","type":"link"}