{"product_id":"catering-management-nancy-loman-scanlon-9781118091494","title":"Catering Management","description":"\u003cp\u003eAn essential, up-to-date guide for catering students and professionals, \u003cb\u003e\u003ci\u003eCatering\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eManagement\u003c\/b\u003e\u003c\/i\u003e, \u003cb\u003e\u003ci\u003eFourth Edition\u003c\/i\u003e\u003c\/b\u003e, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nancy Loman Scanlon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118091493\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118091494\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.70w x 0.80d","brand":"Nancy Loman Scanlon","offers":[{"title":"Hardcover","offer_id":44072909275391,"sku":"9781118091494","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1a9f35ce-c71e-43fd-a260-beb896a369ba.jpg?v=1685444658","url":"https:\/\/www.whiterainbookhouse.com\/products\/catering-management-nancy-loman-scanlon-9781118091494","provider":"WR Book House","version":"1.0","type":"link"}