{"product_id":"cause-related-marketing-m-mercedes-galan-ladero-9783030654542","title":"Cause-Related Marketing: Case Studies from a Global Perspective","description":"This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Mercedes Galan-Ladero\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030654540\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030654542\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 435\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 7.70w x 1.00d","brand":"M. Mercedes Galan-Ladero","offers":[{"title":"Hardcover","offer_id":46233084788991,"sku":"9783030654542","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6fcfbb13-cd9a-4a5e-8923-dbcf548aedf9.jpg?v=1728992024","url":"https:\/\/www.whiterainbookhouse.com\/products\/cause-related-marketing-m-mercedes-galan-ladero-9783030654542","provider":"WR Book House","version":"1.0","type":"link"}