{"product_id":"celebrity-inc-jo-piazza-9781480480407","title":"Celebrity, Inc.","description":"\u003cb\u003eFrom $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eWhy \u003ci\u003edo\u003c\/i\u003e celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of \u003ci\u003eTeen Mom\u003c\/i\u003e are on the cover of \u003ci\u003eUs Weekly\u003c\/i\u003e? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling--a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.\u003ci\u003e \u003c\/i\u003eWith the benefits of Piazza's unique access to the celebrity market, \u003ci\u003eCelebrity, Inc. \u003c\/i\u003eexplains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne--in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jo Piazza\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1480480401\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781480480407\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Open Road Media Mystery \u0026amp; Thri\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Jo Piazza","offers":[{"title":"Hardcover","offer_id":48587767152895,"sku":"9781480480407","price":31.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/celebrity-inc-jo-piazza-9781480480407","provider":"WR Book House","version":"1.0","type":"link"}