{"product_id":"challenger-brand-marketingr-craig-alexander-9798838881373","title":"Challenger Brand Marketing(R)","description":"\u003ci\u003eChallenger Brand Marketing\u003c\/i\u003e(R) was written to be more than simply a follow-up to our first book, \u003ci\u003eMarketing Smart\u003c\/i\u003e. We wrote the book to serve as a go-to primer for all Challenger Brands that find themselves in complex marketplaces dominated by \"Gorilla\" competitors-those who out-spend, out-sell, out-merchandise, out-staff and generally out-resource all others in the category. The Challenger Brand approach requires a different marketing mindset and strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Alexander, John Gumas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8838881375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798838881373\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"Craig Alexander","offers":[{"title":"Paperback","offer_id":44130201239807,"sku":"9798838881373","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8b128a5b-d5c6-4afe-b166-76121815f28e.jpg?v=1687468100","url":"https:\/\/www.whiterainbookhouse.com\/products\/challenger-brand-marketingr-craig-alexander-9798838881373","provider":"WR Book House","version":"1.0","type":"link"}