{"product_id":"challenges-of-winning-and-retaining-franois-ferras-9786203780000","title":"Challenges of winning and retaining customers","description":"This research paper first provides a theoretical clarification of the concepts of customer acquisition and loyalty and then considers them in the context of so-called relational marketing. Then, the stakes inherent to these concepts are put forward in the case study of a Pyrenean ski resort (Piau-Engaly). Finally, action levers are proposed in order to win over and\/or retain a tourist clientele that is increasingly demanding and volatile.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fran輟is Ferras\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6203780006\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786203780000\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Our Knowledge Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d","brand":"Fran輟is Ferras","offers":[{"title":"Paperback","offer_id":44540498542847,"sku":"9786203780000","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39406392-0f90-490e-8b99-3b600430a301.jpg?v=1700588244","url":"https:\/\/www.whiterainbookhouse.com\/products\/challenges-of-winning-and-retaining-franois-ferras-9786203780000","provider":"WR Book House","version":"1.0","type":"link"}