{"product_id":"change-damon-centola-9780316457330","title":"Change: How to Make Big Things Happen","description":"\u003cb\u003eHow to create the change you want to see in the world using the paradigm-busting ideas in this \"utterly fascinating\" (Adam Grant) big-idea book.​\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eMost of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which \"influencers\" are king, \"sticky\" ideas \"go viral,\" and good behavior is \"nudged\" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. \u003cp\u003e\u003c\/p\u003eWhen it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. \u003cp\u003e\u003c\/p\u003eDrawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, \u003ci\u003eChange\u003c\/i\u003e presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Damon Centola\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0316457337\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780316457330\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Little, Brown Spark\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 1.50d","brand":"Damon Centola","offers":[{"title":"Hardcover","offer_id":44051609452799,"sku":"9780316457330","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_951dd739-8cb0-434d-96f8-30961fa4c870.jpg?v=1685014106","url":"https:\/\/www.whiterainbookhouse.com\/products\/change-damon-centola-9780316457330","provider":"WR Book House","version":"1.0","type":"link"}