{"product_id":"change-management-is-not-an-artemis-ellis-9798253169001","title":"Change Management Is Not An Announcement: Why Announcements Don't Create Adoption-and What Actually Does","description":"Most organizations think change starts when the announcement goes out. \u003cp\u003e\u003c\/p\u003eIt doesn't. \u003cp\u003e\u003c\/p\u003eAn email can create awareness. A town hall can create visibility. A rollout deck can create the feeling of momentum. But none of those things, by themselves, create adoption. \u003cp\u003e\u003c\/p\u003eReal change happens when behavior shifts inside actual work-and when that new behavior is supported by managers, workflows, systems, and reinforcement long enough to stick. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eChange Management Is Not an Announcement\u003c\/b\u003e\u003c\/i\u003e breaks down the gap between what leaders say and what teams actually do. It shows why so many initiatives stall after launch, why \"communication\" is often mistaken for implementation, and what it really takes to make change hold under real conditions. \u003cp\u003e\u003c\/p\u003eBuilt around the practical SHIFT Framework, this book helps readers move from broad messaging to real adoption: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eState the change\u003c\/b\u003e\u003cbr\u003eClarify what is changing, why it matters, and what will actually be different. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eHighlight behavioral impact\u003c\/b\u003e\u003cbr\u003eTranslate change into observable actions, decisions, routines, and expectations. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIdentify blockers\u003c\/b\u003e\u003cbr\u003eSurface the incentives, friction, habits, confusion, and structural barriers that keep the old behavior alive. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFollow adoption signals\u003c\/b\u003e\u003cbr\u003eTrack whether people are actually using the new behavior in real work. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTrack reinforcement\u003c\/b\u003e\u003cbr\u003eSupport the shift through manager action, workflow design, correction, repetition, and visible follow-through. \u003cp\u003e\u003c\/p\u003eInside, you'll learn how to: \u003cbr\u003e - stop confusing awareness with adoption\u003cbr\u003e - define change in behavioral terms instead of vague strategic language\u003cbr\u003e - identify hidden incentives that keep the old way alive\u003cbr\u003e - equip managers to translate and reinforce change consistently\u003cbr\u003e - reduce friction that makes the new behavior harder to sustain\u003cbr\u003e - embed change into workflows instead of relying on reminders\u003cbr\u003e - spot early adoption signals before drift becomes normal\u003cbr\u003e - repair failed change without defaulting to \"more communication\"\u003cbr\u003e - design change as a repeatable system instead of a one-time event \u003cp\u003e\u003c\/p\u003eThis is a practical guide for managers, operators, project leads, enablement teams, transformation leaders, and anyone responsible for making change real-not just visible. \u003cp\u003e\u003c\/p\u003eIf your organization keeps announcing change but seeing very little movement, this book will help you stop treating change like a communication exercise and start treating it like what it really is: a behavior system to design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Artemis Ellis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798253169001\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/22\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.74d","brand":"Artemis Ellis","offers":[{"title":"Paperback","offer_id":49173756182783,"sku":"9798253169001","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e77e69c4-f2e9-4792-8f23-f75249bcf320.jpg?v=1788956317","url":"https:\/\/www.whiterainbookhouse.com\/products\/change-management-is-not-an-artemis-ellis-9798253169001","provider":"WR Book House","version":"1.0","type":"link"}