{"product_id":"changing-the-channel-michael-masterson-9780470538807","title":"Changing the Channel: 12 Easy Ways to Make Millions for Your Business","description":"\u003cp\u003eAn all-encompassing guide to making the most from multi-channel marketing\u003c\/p\u003e \u003cp\u003eWritten in a straightforward and accessible style, \u003ci\u003eChanging the Channel\u003c\/i\u003e offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.\u003c\/p\u003e \u003cp\u003ePage by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how to create successful marketing campaigns by using a mix of different marketing channels\u003c\/li\u003e \u003cli\u003eOffers some smart ways to track customer buying habits with a database that covers all marketing channels\u003c\/li\u003e \u003cli\u003eHelps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Masterson, Maryellen Tribby\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470538805\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470538807\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/08\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.54w x 0.84d","brand":"Michael Masterson","offers":[{"title":"Paperback","offer_id":43919858467071,"sku":"9780470538807","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_dafc715d-36aa-47dc-a369-1df562069e31.jpg?v=1680812295","url":"https:\/\/www.whiterainbookhouse.com\/products\/changing-the-channel-michael-masterson-9780470538807","provider":"WR Book House","version":"1.0","type":"link"}