{"product_id":"channel-development-mastery-azamat-kardanov-9798186829850","title":"Channel Development Mastery: Implementing the SHOES Framework: Search, Hire, Onboard, Execute, Scale","description":"\u003cp\u003e2026 UPDATE. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMore than 70% of B2B revenue now flows through channel partners - yet most companies still burn budget, lose deals, and exhaust their channel managers because they have no system for building partner networks that actually work.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAfter hiring, onboarding, and managing dozens of channel partners across \u003cb\u003emore than 90 countries\u003c\/b\u003e - from mature Western markets to fast-growing economies in Africa, the Gulf, South-East Asia, Latin America, and the CIS - \u003cb\u003eAzamat KARDANOV\u003c\/b\u003e distills what actually works into a single practical framework: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eS-H-O-E-S - Search - Hire - Onboard - Execute - Scale.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eChannel Development Mastery\u003c\/i\u003e is the operating manual for sales leaders, channel managers, and executives who need partner ecosystems that consistently outperform - whatever the industry, whatever the geography. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside this book you will learn how to: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIdentify and select the right partners using a structured Ideal Partner Profile and Search Scorecard\u003c\/li\u003e\n\u003cli\u003eNegotiate and contract partnerships that create genuine mutual commitment - not just signatures\u003c\/li\u003e\n\u003cli\u003eDesign onboarding programs that compress time-to-first-deal from months to weeks\u003c\/li\u003e\n\u003cli\u003eRun Quarterly Business Reviews that actually change partner behavior\u003c\/li\u003e\n\u003cli\u003ePrevent - and resolve - channel conflict before it destroys relationships\u003c\/li\u003e\n\u003cli\u003eApply the SHOES investment formula to calibrate what to ask of every new partner\u003c\/li\u003e\n\u003cli\u003eScale intelligently across geographies, verticals, and tiers without diluting quality\u003c\/li\u003e\n\u003cli\u003eLeverage AI and LinkedIn to acquire partners at scale while preserving personalization\u003c\/li\u003e\n\u003cli\u003eDiagnose underperformance and know when to invest, intervene, or offboard\u003c\/li\u003e\n\u003cbr\u003e \u003c\/ul\u003e\u003cb\u003eWhat makes this book different: \u003c\/b\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e\n\u003cb\u003eField-tested, not theoretical.\u003c\/b\u003e Every framework has been used in real partner programs across more than 90 markets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReady-to-use tools.\u003c\/b\u003e Partner Health Dashboard, Negotiation Preparation Template, Onboarding Quality Checklist, SHOES Self-Assessment, and the four-phase SHOES Implementation Roadmap - all included.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFull lifecycle coverage.\u003c\/b\u003e Most channel books stop at recruitment. SHOES covers the complete arc from first prospect conversation through mature ecosystem management.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGlobal perspective.\u003c\/b\u003e Written for anyone building channels across cultures, jurisdictions, and market maturities - not just for one home market.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho this book is for: \u003c\/b\u003e\u003cbr\u003eChannel Directors and VPs of Partnerships. Chief Revenue Officers and Sales Leaders launching or restructuring channel programs. Channel Account Managers who want to move from reactive account-handling to strategic partner leadership. Founders and executives at SaaS, technology, and B2B services companies expanding through distributors, resellers, systems integrators, MSPs, and technology alliances. Consultants advising clients on go-to-market strategy. \u003cp\u003e\u003c\/p\u003eIf you build, manage, or lead through channel partners - \u003cb\u003ethis is your playbook.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSearch. Hire. Onboard. Execute. Scale. The five disciplines that separate channel programs that create durable competitive advantage from those that never quite deliver.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Azamat Kardanov\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798186829850\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.26d","brand":"Azamat Kardanov","offers":[{"title":"Paperback","offer_id":49174356459775,"sku":"9798186829850","price":15.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/channel-development-mastery-azamat-kardanov-9798186829850","provider":"WR Book House","version":"1.0","type":"link"}