{"product_id":"character-is-the-strategy-rakesh-rayiramkandath-9798903925230","title":"Character Is the Strategy: The AVEPRR Leadership Handbook","description":"\u003cp\u003eMost leadership books tell you what to do differently.This one asks, who you are becoming.\u003c\/p\u003e\u003cp\u003eIn a world of accelerating disruption, VUCA, BANI, RUPT - most organisations are looking for better strategies. The leaders who actually survive it are looking inward.\u003c\/p\u003e\u003cp\u003eCHARACTER IS THE STRATEGY is the definitive leadership handbook for the inside-out era. Built on the peer-reviewed AVEPRR model - Authenticity, Values, Emotional Intelligence, Purpose, Resilience, and Responsiveness; it makes the case that the most powerful competitive advantage available to any leader is not a framework, a methodology, or a five-year plan. It is a character: deep, consistent, and tested under pressure.\u003c\/p\u003e\u003cp\u003eDrawing on the extraordinary stories of Tata, Aravind Eye Care, and Mahindra, and rooted in the ancient wisdom of svadharma, satyagraha, and seva, Rakesh builds a leadership model that is simultaneously grounded in rigorous research and resonant with the philosophical heritage of India. This is not a Western import. It is an authentic Indian contribution to the global leadership conversation.\u003c\/p\u003e\u003cp\u003eFrom the fresh graduate stepping into their first management role, to the senior executive asking what legacy actually means, this handbook offers a 90-day development journey, six self-assessment tools, and the kind of honest, reflective practice that turns insight into identity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rakesh Rayiramkandath\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798903925230\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Rakesh Rayiramkandath","offers":[{"title":"Paperback","offer_id":49097292349695,"sku":"9798903925230","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/character-is-the-strategy-rakesh-rayiramkandath-9798903925230","provider":"WR Book House","version":"1.0","type":"link"}