{"product_id":"charity-marketing-fran-hyde-9780367680893","title":"Charity Marketing: Contemporary Issues, Research and Practice","description":"\u003cp\u003eCharities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector.\u003c\/p\u003e \u003cp\u003eThe approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. \u003c\/p\u003e \u003cp\u003e\u003cem\u003eCharity Marketing\u003c\/em\u003e provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fran Hyde\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367680890\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367680893\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Fran Hyde","offers":[{"title":"Paperback","offer_id":44056019239167,"sku":"9780367680893","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c294e50-7804-4bf1-ab57-2b30cd008ffe.jpg?v=1685039078","url":"https:\/\/www.whiterainbookhouse.com\/products\/charity-marketing-fran-hyde-9780367680893","provider":"WR Book House","version":"1.0","type":"link"}