{"product_id":"charles-e-hires-and-the-bill-double-9781439915912","title":"Charles E. Hires and the Drink That Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur","description":"\u003cp\u003eIntroduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer--launched 10 years before Coca-Cola--blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as \"a tycoon with the soul of a chemist.\" In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world's largest condensed milk companies.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCharles E. Hires and the Drink that Wowed a Nation\u003c\/i\u003e chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Double\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439915911\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439915912\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Temple University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.20w x 0.90d","brand":"Bill Double","offers":[{"title":"Paperback","offer_id":48065587871999,"sku":"9781439915912","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c7cf3e7-1a28-4de1-8533-a4800d17b977.jpg?v=1768675962","url":"https:\/\/www.whiterainbookhouse.com\/products\/charles-e-hires-and-the-bill-double-9781439915912","provider":"WR Book House","version":"1.0","type":"link"}